Nissan Motor Company Ltd

Nissan motor comp each is a noteworthy car manufacturing alliance that is recognized in the manufacture of Nissan type of c ars. It is champion of the largest car manufacturing companies in the world.Why convey and sales volume for a specific region are important when planning merchandise strategies personify allocationMarketing is a costly affair and as such(prenominal) its planning is quite essential. Some geographical regions demand more(prenominal) of the Nissan beat back cars than others. The essence of trade placeing is to create awareness of the existence and benefit of any commodity. Demand sales volume is whence an important phenomenon when market as more costs result be allocated to geographical areas with low demand and poor sales volume. For areas when the demand and subsequent sales of the Nissan cars is considerably high, the securely need not pour lot of resources for the purpose of marketing.DemandWhen an digest is carried out on demand in terms of class es of customers or age, it cater help the institution in knowing the marketing methodologies to apply. If the Nissan cars are broadly speaking used by young people, then marketing willing in any case be done by young people and be carried in a manner to capture the attention of young people. The same applies when it is assemble out that it is elderly people who demand the cars more oftenly. therefore the marketing would have to be strategize in away to accommodate them.Product specialisationForecasting demand and sales volume provides a useful kind of purchase by customers. When this is further stratified, it is possible to identify how the sales differed crosswise different products. The same products demand might change due to product differentiation. Product packaging will then be strategized in a way to conform with what customers require more.Forecasts on where the labor will go in the futureFor the past 20 age the sales of Nissan Motor Company have increased by ne ar 20%. This is due to intense auto advertising campaigns. It is believed that the alliance will in the near future engulf the entire global market because of the awareness caused through with(predicate) better improved marketing strategies. It has withal been forecasted that the manufacture will in future be the market leaders.Intelligent rule as to why think this wayThis is because of extensive and hi technical school marketing. It is also because of the fact that many customers would be reached. Lastly, other companies are apparent to be overshadowed by the Nissan Motor Company thus leaving it as almost monopolistic firms.Forecast on how the state of industry will change over the course of the fore inviteable futureInitially the lodge advertised its fleet of vehicles through the audio visual media only i.e. through the radios and television. This was found not to be satisfactory and convincing on the customers. Then came the marketing through the company journals being circulated in offices and other working(a) places for all and sundry to read and understand.The company has also used the sack up where various websites portray/ give various places of information. It is forecasted that in future the company would embrace trade exhibitions us its marketing strategy. This involves displaying of their cars openly for the public view. It also allows customers to physically view the vehicles and where marketers more them around the workshops answering their questions in the process.How the changes came closelyThese marketing changes came as a result of a number of factors. These area) Stiff CompetitionThere was need to deviate from the usual marketing strategies being practiced by similar firms in the industry to more sophisticated and relevant ones.b) Globalization / free tradeThe exhibitions especially in other countries have been facilitated due to globalization and free market. Countries now allow other countries to freely market their products in their own motherland and this has raise marketing for the Nissan Motor Company.c) Need to reach wider marketThe domestic market is quite insufficient and cannot be therefore relied upon by any organization to improve its sales volume. The need to reach a wider market has therefore take to such an evolution of the marketing industry from just a media exercise to Mega trade exhibitions.d) Global demand for productBecause of their nature, Nissan cars attract a significant demand. They are efficient in fuel consumption and durable. This makes them super preferably compared to other makes/ types of cares. This high demand calls for extensive and global advertizing and marketing by the Nissan motor company.Impact of the changes on the industrya) large growthThe evolution of the marketing strategies has led to the opening branches and /or change points for the motor company.b) High profitabilityThe new marketing strategies have led to a tremendous improvement of the companys profits though the advertising costs have also gone upwards.c) Reduced oppositionOther similar firms have failed to fairly compete with the motor company due to its unique strategiesImpact on buyersThe buyers have maintained their dedication on the Nissan cars due to the trade exhibitions which offer buyers the opportunity to physically see their products and ask questions. And because of their appreciation of their vehicles, average prices at which the buyers are willing to impart for them has also gone upwards.